Find More Potential Buyers for Your Ebay Store on Search Engines
With Ebay, there’s a huge built in audience that could potentially see your auctions. Traffic on the Ebay site is just a small portion of where your potential traffic can come from. With the right search engine optimization, you can find new potential buyers. Depending on your marketing efforts and the quality of the links headed to your Ebay store, this can drastically increase your sales, your traffic, and exposure. Try using these tried and true Ebay SEO tips and start selling more through Google search results, articles, and backlinking.
Increase Your Search Engine Presence with Backlinks
Backlinks are one of the keys to optimizing your store for success. If you’re just starting out, this can sound like a difficult task, but it’s not as hard as it sounds, and it does take time. Building links slowly and naturally are what search engines want to see, so take your time to build up high quality links heading to your Ebay store from the most relevant sources that you can find. The age of the links also matter. Your own personal blog, Squidoo, Hubpages, and online articles are a great source of backlinks. Write your own content to promote your Ebay store, or find someone else to write it for you. The more links you can get into your store, the higher you will rank for certain keywords. Link not just to your home page, but to other pages within your store. These are called deep links, and are also important to your overall Ebay SEO.
Optimizing Your Ebay Auctions for Keywords
Keywords are one of the most important aspects to gain success on Ebay. Keywords, as you probably already know, are the most important part of your auction title, but are incredibly important inside the auction as well.
If there’s one thing that you should avoid with your Ebay auction it’s terseness. Don’t be short. Be lengthy, descriptive, and give your buyers all of the information that they might need. Sprinkle in keywords like the brand name, color, item code and size throughout the listing. Repeating these items are necessary, since search engines value repetition. Keep the repetition to 1 out of 100 words or so, because too much can get you penalized.
Your auction photos should also be optimized for search engines. Using Ebay’s paid photo host is a bad idea, not only because it costs money, but because the images are sometimes too small, and the images aren’t tagged. Instead, use one of the many free photo hosting websites like Photobucket. Add your own tags to the description where the ALT code is to something relevant to the item. These have heavy weight with search engines. Consider using the largest size photo available. People love large photos and detail.
Ebay now also has a built in high placement in Google search results. To get a good placement in these results, keep the most crucial keywords at the beginning of your title, and be sure that your item has plenty of photos, keywords, a good description, and your feedback score is impeccable. In addition to search results, auctions can also be found on the “shopping” tab of Google.
Increase Your On Site Ebay Links
Ebay Stores allow you 4-5 custom pages with a basic subscription. You also have your About ME Page. You should be utilizing all of these resources that are at your disposal to fully optimize your store. Once you’ve written your 4-5 pages, you’ll find those may not be enough. There are a few ways to get more pages and links headed into your Ebay store. Ebay Guides offer infinite ways to promote your store. Offer up some advice on how to use the products you sell, review them, and offer useful, in-demand articles through your Guides. These index perfectly in search engines, and often attain a high PageRank after just a few months. Link to your Ebay store in every guide, or to a page within your store. There’s currently no limit to the amount of guides you can create, so take advantage of this!
Another place to attain inward links to your store are through your free Ebay blog. You’re provided with free blogs on your “My World” page, and these get a lot of traffic from both search engines and readers of the blogs. Learn how to blog for your Ebay store here to increase your links and exposure.
Links can also be gained from the Ebay forums. Link to your store from your signature and you’ll see a slight rise in traffic (and a lot of incoming links once you start posting more often).
