Your Ebay My World page is a great place to attract buyers and showcase your business. The My World page has modules that you can change and add to produce content for your page. It could showcase your guides, neighborhoods that you join, and it will also feature a few of your current listings and a little bit about you as a seller. Be sure to include as much about the items you sell as possible.
What do buyers expect to see here? Not all buyers are going to check out this page, but some will. Also keep in mind that under your profile information, the “things I sell” section will hyperlink to a search on Ebay My World pages for those same terms.
Think of the My World page as an extra About me page. It’s not as good as the About me page, but it has to be filled out to make your store look more professional. Here are some ideas for your My World page:
- Think keywords. List keywords that buyers might be looking for, like brand names.
- List your terms of sale, and any incentives you might have for your buyers. Entice them to click on your store!
- Assure the buyer that you’re a safe retailer to purchase from. State your experience, brag about your feedback, and tell them you’ll bend over backwards to help them out.
- Don’t hide the fact that you’re easy to get in touch with. Tell them how they can find you, and how you respond quickly (which is always a plus for buyers).
- Tell them how much care you put into packaging your products, and any guarantees that you make.
- Play around with the different features and modules offered on the page. This will add additional content, and gives them something else to click on.
- Add what you want them to click on the most near the bottom. Clicks often result near the bottom and top of most web pages, and the top of your My World page will automatically have your feedback score and DSR (detailed seller ratings).
